Atlas Partners · B2B Professional Services · 2025
A lead engine that 3×'d qualified pipeline in one quarter
qualified pipeline growth in the first quarter
researched accounts delivered monthly
positive reply rate, up from 0.8%
reduction in per-lead research time
Challenge
Growth depended entirely on referrals and two partners' networks. Outbound attempts had failed twice: bought lists produced sub-1% reply rates, and manual research made each personalized email cost 25 minutes of an analyst's time.
Solution
We built a continuous engine: sourcing from hiring signals, funding events, and tech-stack data; waterfall enrichment for verified contacts; AI qualification scored against the firm's closed-won history; and auto-generated account briefs attached to every lead in HubSpot before outreach.
Process
ICP modeling workshop against three years of closed-won data
Sourcing and enrichment pipeline build with quality scoring
Research-brief generation tuned with partner feedback
CRM integration, routing rules, and closed-loop scoring from outcomes
Stack
Managing Partner — Atlas Partners
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